How to Track Clicks on Out-Bound Links?

[nelsonic]

⚠️ WARNING: this issue is "Work in Progress" ... 🚧 🏗

Please ignore this issue. I will be "fleshing it out" shortly ...

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Client-Specific Use-case

At present the Club Soda website has a relatively long (base) URL https://joinclubsoda.co.uk/

The "Guide" Website/App that we are re-building: https://clubsodaguide.com

It means that when they share a link on their sosh https://twitter.com/joinclubsoda
it's almost always super long and gets cut-off:

This is not a "big" problem. (Meta: so I might not even mention it!)
What is a big problem is that clicks on the links are not being tracked/captured effectively.

Tracking Out-bound Links

Yes, we can track clicks on out-bound links using custom GTM event: https://support.google.com/analytics/answer/1136920
But this should be done automatically.

Suggestion

Visit: https://iwantmyname.com and enter short keywords or abbreviations
and see what short domains are available.
e.g: soda.gd ("soda good")

or

We probably cannot go too short without complete loss of meaning.
We want the short link to be somewhat "on brand", although for the most part,

Sadly, soda.club is "taken" (that was my first thought)

"Cons" to Using a Short URL for In-bound Links?

There are two potential "downsides" to this approach:

1. "Dilution" of the DWYL "Brand"?

Counter Argument

2. "Loss of SEO"

Mitigation

See: https://moz.com/learn/seo/redirection